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  4. Co-Creation with Stakeholders

Co-Creation with Stakeholders

MARUI GROUP is reinforcing its co-creation management activities through constructive engagement with stakeholders with the ultimate goal of developing a business that brings joy to all customers. These initiatives are also aimed at winning the support of employees, customers, shareholders, other investors, members of communities and society as a whole, and business partners with regard to our inclusion-oriented activities.

Our Vision for Co-Creation Management

When formulating its long-term vision for 2050, MARUI GROUP included future generations alongside the prior five rings of stakeholders it emphasized. The introduction of this sixth ring of stakeholders is a declaration of MARUI GROUP's commitment to the interests of both current and future generations.

The interests of current generations are often thought to be at odds with the interests of future generations. To transcend this dichotomy, MARUI GROUP has embraced the concept of lifetime value, which entails steady, ongoing increases in value without overemphasizing the interests of current or future generations. MARUI GROUP's co-creation sustainability management aims to achieve harmony between, and expand the interests (happiness) of, the six rings of stakeholders to create new value.

Six Rings of Stakeholder Governance
Including Future Generations

Co-Creation with Customers

The planning meetings we hold with customers are not just a venue for soliciting customer feedback; they are a co-creation activity that invites customers to take part in the value creation process for developing stores and products that all customers choose.

Co-Creation with Shareholders and Other Investors

Through coordination between the IR Department and the ESG Promotion Department, MARUI GROUP has been enhancing communication with investors and stepping up information disclosure. These initiatives have earned the Company praise, with it receiving various awards and being included in numerous indexes.

Co-Creation with Business Partners

The Marui Group Procurement Policy was formulated in 2016, and we conduct surveys and on-site investigations together with business partners to ensure a stable supply of products and confirm partners' human rights and work environment initiatives.

Co-Creation with Employees

Our intra-Group project teams, including the Diversity and Inclusion Project Team, Wellness Management Project Team, Medium-Term Management Visionary Committee, and other such forums, provide opportunities for employees to discuss and share thoughts with individuals from other companies.

Co-Creation with Communities and Society

MARUI GROUP takes part in a variety of events and other activities together with communities and the greater society. Examples of such activities include participation in the TOKYO RAINBOW PRIDE LGBT pride event and the June 2020 opening of MARUI Blind Soccer Park at a MARUI GROUP training center.

Co-Creation with Future Generations

As part of its efforts to practice co-creation with future generations, MARUI GROUP is creating new value together with younger generations, who will shape the future, through venues such as the Future Accelerator Gateway program and the Marui Co-Creation Pitch event, which function as opportunities for co-creation with the younger generation of digital and sustainability natives.

Number of Future Accelerator Gateway and Marui Co-Creation Pitch participants and award recipients

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