Our Goal
Our Goal
Supporting suki
Our Management Vision: The suki Economy
As its management vision for 2031, the year of its 100th anniversary, Marui Group has set forth the suki Economy to realize its vision of “building a world that transcends dichotomies of impact and profit.” Unlike the deflationary economy focused solely on cost performance, which prioritizes price and functionality, the suki Economy is a new economic sphere powered by individuals pursuing suki, in line with their values and emotions. By creating an economy driven by suki, we aim to build a society where everyone can find joy not only in their daily lives but also in their work, and live with hope for the future.
Businesses that Support suki
The platform for realizing the suki Economy that we are championing will be provided by the businesses that support suki.
Ever since our founding, we have pursued initiatives based on a business model that combines retail with fintech, in ways that have evolved to match the needs of the times. As we work to bring about an economy driven by the pursuit of suki, we will transform our businesses to focus on supporting suki in all domains, not only retail and fintech, but also in terms of co-creative investments, people, and organizations.
Consumption that expands to support individuals and society through suki
When businesses support suki, spending on oneself ends up benefiting others, which in turn ultimately benefits society. In this way, we aim to balance impact and profit.
For us, suki encompasses not only animation, artists, and characters, but also art, sports, pets, culture, and the countless other suki that each individual holds dear.
By combining each individual’s suki with the assets and expertise of Marui Group, we will develop businesses that turn consumption from the simple act of purchasing goods into a force that allows consumers to address social issues without having to think consciously about it.
Mission
Co-creating
an inclusive
society
that offers happiness to all
In line with our corporate philosophy, which calls on us to “continue evolving to better aid our customers” and “equate the development of our people with the development of our company,” Marui Group strives to fulfill its mission of co-creating an inclusive society that offers happiness to all. To guide us in fulfilling this mission, we announced Marui Group’s 2050 Vision, based on which we have been accelerating co-creative initiatives to build a better society and a happier tomorrow. These initiatives are being advanced through the collective efforts of members of the younger generations who will shape tomorrow’s world and members of prior generations who share our ideals. Guided by our vision of the suki Economy, we will achieve a balance between societal impact and profit.
The Impact We Strive to Make
IMPACT 01
Creating a future
for future generations together
- Help realize
a carbon-neutral society - Support future generations
to “create businesses”
IMPACT 02
Creating an economy driven
by individuals pursuing
their interests
- Consumption that expands
to support individuals
through their interests and society - Financial empowerment
to support peoples’ interests
IMPACT 03
Creating a society
that generates worker’s “flow”
- Venues for co-creation open
to those
both inside
and outside the Company - People and work styles that
manifest creativity
Business Strategy
A platform built on a model that integrates events, goods, and credit card businesses
The platform for business that supports suki is a model that integrates events, goods, and credit card businesses.
Utilizing the retail know-how we have cultivated through our experience in operating self-managed sales floors and planning and manufacturing private-brand products, we will host events that offer highly satisfying experiences in line with customers’ suki, as well as supply goods to meet customers’ needs.
By also introducing customers to EPOS cards that support suki in ways that meet their needs in diverse suki, such as animation, sports, or artists, we will increase our contact with customers in marketing areas where there are no Marui stores, and promote growth in the number of cardholders.
Leveraging the suki of each individual for business development
Marui Group develops new businesses by leveraging the suki of each individual.
In March 2026, we held the Contest for Supporting suki. While this business competition was previously limited to employees, this time, we also welcomed participants from outside the company.
By creating more opportunities to leverage suki through competitions and other initiatives, we will expand businesses that make use of intangible assets such as ideas, knowledge, and expertise.
In addition to our ongoing efforts to pursue innovation through co-creative investments, we will also work to nurture social intrepreneurs (entrepreneurial employees) who strive to change society while remaining within the company.
Business Strategy
Corporate Culture
A corporate culture
where employees
exercise autonomy
and creativity based
on suki
In line with our corporate philosophy, which calls on us to “equate the development of our people with the development of our company,” Marui Group has worked to transform its corporate culture in order to foster innovation, recognizing that human capital, including its employees, is a fundamental driver of corporate value creation.
We began by building Corporate Culture 1.0, “a culture of autonomy through action and voluntary participation,” through eight initiatives based on our corporate philosophy. Now, centered on the concept of “flow,” we are taking on the challenge of building Corporate Culture 2.0, “a culture of acceptance toward failure and encouragement of ambition.” We are working to cultivate a corporate culture in which employees can voluntarily participate in the planning and operation of businesses, using suki as a starting point for autonomy and creativity.
Corporate Culture
