Retailing
Retailing
Physical Stores Merging Online and Offline Elements
MARUI GROUP possesses a network of 22 Marui and Modi shopping centers mainly located in the Tokyo metropolitan area and other major cities. These physical stores are developed based on a shopping center business model, a departure from the Company’s prior department store business model undertaken in response to changes in customers’ consumption patterns and values. We position physical stores as a platform merging both online and offline elements. Based on this approach, MARUI GROUP is developing unique stores that rivals cannot imitate through its business model merging retailing, fintech, and forward-looking investments.
Business Strategies
Stores That Do Not Sell
In its quest to create value that is unique to physical stores, MARUI GROUP is developing stores that seek to attract tenants focused more on providing experiences, food, or services, as opposed to selling goods. We also invite co-creative investees, such as direct-to-consumer brands, storefront-utilizing e-commerce companies, and online service providers, to set up shop in our physical stores, which has made them all the more unique.
Eventful Stores
MARUI GROUP wants its stores to be eventful so that customers will have a good time whenever they visit. This is why we arrange a plethora of events based on the interests of customers, such as food, cosmetics, artists, and VTubers, to encourage them to visit or to enable them to encounter something new.
Cases
Expansion of the Range of Events Held Based on Customers’ Interests
With our ability to organize events utilizing our retailing staff and our penchant for planning events based on the passions of our employees, we are putting on a wider range of events tailored to our customers and business partners. We also arrange events tied to our EPOS cards that support individual interests to generate synergies with our fintech business.
Introduction of Tenants Providing Experiences
MARUI GROUP is increasingly introducing tenants that focus more on providing experiences, such as actually using a product or service, and less on selling products in stores. Given the rising prevalence of e-commerce, physical stores are now better able to function as venues for tenants to engage with their customers.
Diversification of Tenants Providing Services
Consumer values are changing, and customers are increasingly looking to spend their time and money on their passions. MARUI GROUP is thus catering to this rising need by expanding its range of service-providing tenants that respond to diverse demand for learning—such as through e-sports, mahjong, or drone schools—or investment in oneself via beauty or other services.
Food Vendors Actively Positioned on Entry Floors
MARUI GROUP is actively expanding the range of food vendors positioned on the entry floors of its stores. These vendors can be found in areas such as PARK MARCHE in Yurakucho Marui, where customers can choose from a plethora of carefully selected sweets, and BIO GARDEN MARCHE in Marui Kichijoji, which features a range of food vendors holding great appeal thanks to their sustainability initiatives.
Topics
OMEMIE Online Store-Opening Support Service Contributing to Retailing Business
OMEMIE is a unique store-opening support service that makes it easy for users to perform all processes online, which range from searching for available store space at Marui and Modi locations across Japan to making inquiries and performing contracting tasks. This service caters to users of differing needs, whether they are looking to set up a short-term event shop or a more permanent shop over the long term. As this service allows users to confirm rental fees and facilities and perform all processes related to opening a store online, it has garnered significant praise from direct-to-consumer brands and smaller business operators that may not have their own physical locations. Moreover, the opportunity to open small or short-term stores is supporting the businesses of smaller operators.
Related Sites
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MARUI store site
We provide store information, floor guides, brands & shops, and topics for each MARUI and MODI store.
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OMEMIE
MARUI's store opening service, OMEMIE, allows you to choose your preferred space at any Marui store across the country and open a store online.
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OIOI web channel
MARUI's official online shopping site is a fashion shopping site that officially handles over 1,000 brands.
