MARUI GROUP's Co-Creation Philosophy
MARUI GROUP's Co-Creation Philosophy
View of Stakeholders
When formulating its long-term vision for 2050, MARUI GROUP included future generations alongside the prior five rings of stakeholders it emphasized. The introduction of this sixth ring of stakeholders is a declaration of MARUI GROUP's commitment to the interests of both current and future generations.
The interests of current generations are often thought to be at odds with the interests of future generations. To transcend this dichotomy, MARUI GROUP has embraced the concept of lifetime value, which entails steady, ongoing increases in value without overemphasizing the interests of current or future generations. MARUI GROUP's co-creation sustainability management aims to achieve harmony between, and expand the interests (happiness) of, the six rings of stakeholders to create new value.
MARUI GROUP views its stakeholders as partners in its quest to co-create happiness for the future. In the face of the COVID-19 pandemic, we quickly realized that it was our partnership with our business operators that supported MARUI GROUP. This intangible partnership founded on trust is what underpins co-creation at MARUI GROUP.
Our Goal
MISSION
Contribute to co-creating
an inclusive society that offers happiness to all
MARUI GROUP's mission is its reason for existence. The corporate and business activities of MARUI GROUP are the practice of fulfilling this mission. This mission is meant to provide all members of MARUI GROUP with a guide, inspiring them to reflect on whether their actions and decisions are contributing to the fulfillment of the mission, even in times of uncertainty.
VISION 2050
Harnessing the power of business
to build a world that transcends dichotomies
Our impact targets illustrate our clear path toward our vision for MARUI GROUP and constitute a declaration of our intent to shape a better future for 2050. A characteristic of our three impact targets is their focus on stakeholders, being formed by looking at what we can do to respond to the needs and wants of stakeholders.
Directives for the Future Impact Targets
Creating a future for future generations together
Creating happiness for individuals
Creating platforms for co-creation
Our impact targets illustrate our clear path toward our vision for MARUI GROUP and constitute a declaration of our intent to shape a better future for 2050. A characteristic of our three impact targets is their focus on stakeholders, being formed by looking at what we can do to respond to the needs and wants of stakeholders.
Our Principles
PHILOSOPHY
Continue evolving to better aid our customers Equate the development of our people with the development of our company
MARUI GROUP's philosophy is an essential compass for fulfilling its mission. The desire to "continue evolving to better aid our customers" compels everyone at MARUI GROUP to work for the benefit of stakeholders by exercising their capacity for empathy to adopt the viewpoints of various stakeholders in order to understand their thinking and their pain. The ongoing evolution of this capacity for empathy gives rise to the propensity for innovation that drives the resolution of the issues faced by customers, society, and the environment. The commitment to "equate the development of our people with the development of our company" is founded on the belief that MARUI GROUP's growth is achieved when our people realize self-actualization through empathy and innovation.
VALUES
Creditability should be built together with customers Pioneer spirit of creating opportunities
MARUI GROUP's values are the unique principles of the Company that differentiate it from all others, the precious founding spirit that will perpetually permeate our organization. The concept of co-creation of creditability—based on the belief of MARUI GROUP's founder that "creditability should be built together with customers," rather than assigned to them—is the belief that credit should be forged through trust over long-term relationships by working together with and being empathetic toward customers. The founder also advocated a "pioneer spirit of creating opportunities." This value represents MARUI GROUP's spirit of innovation and evolution, which propels us forward as we transform our business and create new demand and markets in response to changes in customer happiness or in society.
In conjunction with the establishment of a long-term vision for 2050, we at MARUI GROUP reshaped our co-creation philosophy based on our aspirations and our principles, clarifying the intent of these ideals so that they may guide us in our daily business activities.
Established in 2007
Revised in November 2017
Revised in February 2019
