In addition to creating innovation though co-creative investments in external entrepreneurs, which has been our main focus so far, moving forward we will aim to design opportunities for co-creation with external partners and realize both social impacts and earnings by unearthing the seeds of interests-supporting businesses.

As part of MARUI GROUP’s efforts to achieve the three social impact objectives we have set out, we make “co-creative investments” through which we invest on the assumption of collaborating with companies, particularly start-ups, with whom we share similar aspirations. The most important aim of these investments is not to achieve general financial returns, but to realize social impacts through collaboration. For this reason, when we select companies to invest in, we hold repeated dialogue on a wide range of issues, including the values of our companies, the extent to which our partner empathizes with our direction, and the potential for synergy by combining assets and strengths. Searching for co-creative investments that will accelerate our interests-supporting businesses and facilitating co-creation with stakeholders holding shared aspirations are the approach that will allow us to take on the challenge of solving social problems while obtaining earnings.