Integrated Group Efforts to Reduce Environmental Footprint
MARUI GROUP has continued to implement carbon footprint initiatives since 2009 to track CO2 emissions across the value chain in order to reduce environmental impacts and facilitate co-creation activities with business partners.
We provide in-store displays about our carbon footprint initiatives to inform all customers of these efforts, not just those concerned about environmental issues. By informing customers about eco-friendly products, we think that we can help motivate customers to make conscious decisions when selecting products and thereby propose ecological lifestyles.
Eight eco-friendly products launched in the fiscal year ended March 31, 2017
Eco-Products Released to Date
|FY2010||VISARUNO dress shirts||1 item|
|FY2015||Rakuchin Kirei Pumps||1 item|
|FY2017||Co-Creation Sustainability Report 2016 (B5 size)||1 edition|
|Rakuchin Kirei series women's shoes||7 items|
|Rakuchin Sokai series men's shoes||1 item|
Distribution of CO2 Emissions over Lifecycle of Shoes (Average for women's shoes)
MARUI GROUP has employed carbon offset schemes since 2009 as an ecological action for offsetting emissions of CO2 and other greenhouse gases that it is unable to reduce in its own operations through reductions or the absorption of emissions elsewhere.
Since 2014, we have been conducting carbon offset initiatives in disaster-stricken areas as well as in the areas that produce material for our shoes, the areas in which we open new stores, and other areas that benefit local customers.
New Initiative in 2017
In 2017, we decided the target location for carbon offset initiatives based on a survey of around 1,000 customers and votes by employees. Only around 20% of customers that took the survey were aware of carbon offset schemes, but through the survey many came to resonate with and take interest in MARUI GROUP's initiatives. MARUI GROUP plans to continue such initiatives into the future in order to broaden the scope of the environmental activities it co-creates with customers.
Feedback from Customers
- I now want to research carbon offset schemes more.
- As a fan of the Rakuchin series, I am pleased to know that these products are friendly toward the environment.
- This was the first time I heard that MARUI GROUP was working to preserve the environment. I want to do my part too.
Carbon Offset Initiatives to Date
|2009∼||Offset CO2 emissions associated with sales of VISARUNO dress shirts|
|Offset CO2 emissions associated with sales of Rakuchin Kirei Pumps through programs supporting reconstruction from the Great Hanshin-Awaji earthquake and the Great East Japan Earthquake and programs for aiding the regions that produce the materials used in the pumps|
|Offset CO2 emissions associated with the transportation of employees that participated in planning meetings with customers related to the opening of Hakata Marui through programs that contribute to the city of Fukuoka|
|Offset CO2 emissions associated with sales of Rakuchin Kirei Pumps through two regional contribution programs: a program that contributed to Fukuoka City in light of the opening of Hakata Marui and a program that contributed to Kobe City, where the materials used in the pumps are produced|
|Offset CO2 emissions associated with sales of eight styles of shoes through a total of six regional contribution programs: three programs that were strongly supported by customers, one program voted for by sales staff, and two programs that contributed to shoe material-producing regions|
Award of Excellence in 6th Carbon Offset Awards (FY2017)
- Carbon offset certificate
- Carbon Offset Awards
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