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Establishment Process of Vision

MARUI GROUP's 2050 Vision was forged over a roughly yearlong process of ongoing discussion among employees, executive officer, and specialists. Through a process shaped by employee volunteers, a back-casting approach was used starting from our goals for 2050 to form MARUI GROUP's vision for the future.

Background and Process for Establishment of Vision

The establishment of MARUI GROUP's 2050 Vision was prompted by input from investors. Although the market had recognized the improvement in corporate value achieved through our co-creation philosophy and business strategies based on inclusion, there were requests for a long-term vision, long-term targets for accomplishing this vision, and quantitative information on progress toward those targets. These requests led us to start formulating a vision. When formulating an ultralong-term vision for 2050, the opinions of the employees that will actually be living in that era are of the utmost importance. For this reason, younger employees were recruited to take part in establishing the vision, a process that we advanced through a united employee effort.

Groupwide Sustainability Project Team

MARUI GROUP has established four official project teams that engage in deep, forward-looking discussion on themes that are related to the Company or society as a whole from a medium-to-long-term perspective. One of these teams is the Sustainability Project Team, which was formed in 2018. Members were recruited through open application, and the unprecedented number of applications was so great that only one-seventh of applicants were accepted, resulting in a team comprising roughly 50 Group employees. The members took part in workshops arranged by external specialists and discussed the vision for the future that would be MARUI GROUP's 2050 Vision.

Major Events of the Year

2017December Input received from investors at MARUI GROUP IR DAY became the impetus for the establishment of a project team for establishing a vision. Meetings with employees and discussions with external specialists were commenced.
2018January–February The first Future Co-Creation Workshop was held on four occasions with attendance by officers, younger employees, and external specialists to discuss visions for MARUI GROUP in 2050.
May–September The second Future Co-Creation Workshop was held on seven occasions during which project team members recruited through open application and external specialists discussed desirable futures for MARUI GROUP 2050.
September In the second workshop, employees were divided into six groups to formulate 2050 vision proposals to be presented directly to executive officers, after which a rough draft was formulated by the organizing committee.
October The third Future Co-Creation Workshop was held among executive officers only, who discussed the 2050 vision proposals prepared by employees while sharing their opinions and interpretations.
December An intensive vision conference was held just for executive officers to finalize MARUI GROUP's 2050 Vision for announcement at the co-creation sustainability explanatory forum on December 10, 2018.

Future Co-Creation Workshops Centered on Employees

Employees that took part in the Sustainability Project Team first analyzed the operating environment trends projected 30 years in the future and then discussed the future trends that seem certain and the world they wish to build based on those trends. After this, the members were divided into six groups to formulate visions for MARUI GROUP in 2050, which were presented directly to executive officers. Comments from Group representatives and Sustainability Project Team members have been made available.

Input from Children That Will Shape the World 30 Years from Now

As part of the process of formulating our long-term vision, we reached out to Ebara Fifth Public Elementary School in Shinagawa, Tokyo. A total of 130 children, who will be the ones shaping the world 30 years from now, were invited to take part in discussions so that we could incorporate their thoughts and opinions into the vision. The children were first asked to imagine what the world may look like 30 years in the future and then to think about what would make for a more desirable future. The children voiced a mixed assortment of hope and concern regarding the future, with some stating how they want to value interpersonal connections or make ecological lifestyles the norm and others expressing concern for being ruled by technology. Such input from children was integrated into MARUI GROUP's 2050 Vision, representing our first step in practicing co-creation with the group of stakeholders that is future generations.

  • Input from Children

Comment from Collaborator

Ayano Moroto
Ebara Fifth Public Elementary School
Shinagawa, Tokyo
I remember how motivated and excited the children were to participate in this event after I informed them that their input would be used to help set MARUI GROUP's new management policies. Many of their opinions were unexpected, such as those that expressed dissatisfaction with an overly convenient society and those that wanted to eat meals with their families. This event thus made it apparent that the students had not lost sight of the importance of connections with others and the fundamental qualities of being human.

Intensive Vision Conference for Executive Officers

After receiving proposals from Sustainability Project Team members and discussing with children, the last step in formulating MARUI GROUP's 2050 Vision was a two-day, overnight intensive vision conference attended by all executive officers. At this conference, the executive officers brought the vision to final form by organizing and confirming understanding of the opinions of employees, children, and experts and then considering, presenting, and sharing the long-term vision proposals presented by the Sustainability Project Team groups. A wide variety of opinions were raised during the open and lively discussions. One officer mentioned that he sensed an innovative drive to overcome challenges in the idea of transcending dichotomies. Another stated that concrete KPIs were suited to green businesses while also bringing up the need to reevaluate the KPIs for other businesses in the future. Following its finalization at the conference, the 2050 Vision was announced at the co-creation sustainability explanatory forum held on December 10, 2018.

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