1. Home
  2. Sustainability
  3. Core Theme 3
  4. Reduction Initiatives Related to Private Brand Products

Reduction Initiatives Related to Private Brand Products

MARUI GROUP is addressing social issues by expanding its reuse initiatives, which include allowing customers to trade in products they no longer use for resale, and its reduction initiatives, which include reducing waste by preventing the creation of products that go unused due to not meeting customer needs.

Incorporating Reduction into Business Activities

Introduced in 2010, the apparel recycling program entails collecting trade-ins of clothing and shoes so that these items may be reused (resold). In addition, we ask customers submitting trade-in items about their shoe-related concerns and use this information in the development of our Rakuchin Kirei series of private brand shoes, which feature not only appealing designs but also superior comfort delivered through sizes matched to customer feet. In developing these shoes, we have employed a process fine-tuned to addressing customer concerns. This process includes having customers participate in planning meetings and creating original shoe trees to expand the range of sizes we can provide. These efforts help to prevent products from going unused due to not matching customer needs, for example, being too painful to wear and thus getting thrown away, effectively expanding the function of the apparel recycling program to include the reduction of waste. We hope to contribute to the resolution of social issues through these efforts. Furthermore, we display the environmental impact from the entire lifecycle of our private brand products on product tags to propose new lifestyles by allowing customers to consciously choose eco-friendly products.

Apparel Recycling Program

Social Contributions Oct.1991 Commenced Heartfelt Disaster Relief Clothing Donation Program
Social Contributions
through Main Business
Commencement of Apparel Recycling Program
May2010 Introduced clothing trade-in program
Commenced participation in FUKU-FUKU Project
Sep. Began conducting charity bazaars selling used clothing in Marui stores
Mar.2011 Great East Japan Earthquake
Apr. Began holding clothing trade-in charity drives to support quake-stricken regions
May Started holding events for providing used clothing free of charge to
people in quake-stricken regions
May2013 Began conducting charity bazaars selling used clothing in quake-stricken regions
Dec. Started trial trade-in program for women's shoes
Transformation of
Main Business into
Social Contribution
Sep.2014 Unveiled new "Marui Future" title for social contribution activities
and subsequently changed name of clothing trade-in charity drives
to Marui Trade-in Program and changed name of charity bazaars
to Reuse Markets
Reduction through Provision of Shoes That Match Customers' Feet
Dec.2014 Presented with Chairperson's Award, Eco-Products Awards
Steering Committee in eco-service division of Eco-Products 2014
May2015 Selected as finalist in the Tohoku region division of 3rd Nikkei
Social Initiative Award
Established Marui Future Project Team as Groupwide task force for determining MARUI GROUP's future course

Reuse Promoted through Clothing and Shoe Trade-in Programs

In Japan, approximately 1.5 million tons of clothing items are thrown away each year, but less than 30% of these items are reused or recycled. To address this issue, we launched MARUI's trade-in program at Marui stores in 2010. Through this program, we work to contribute to society together with customers by allowing them to trade in clothing items and shoes that they no longer need. Trade-in items are either resold for reuse or are donated to provide disaster relief or support developing countries, effectively reducing the amount of clothing items and shoes that become waste.

MARUI Trade-in Program Linked to Customers

The Company launched an apparel trade-in program at Marui stores in 2010, and, as of March 2017, an aggregate total of approximately 5.7 million clothing items and shoes had been traded in by customers. For each no-longer-used clothing item or pair of shoes a customer trades in at a Marui store, they receive one ¥200 discount coupon. Articles received from customers are sorted by Group company MOVING CO., LTD., and then the venue through which they will be reused is determined based on their condition and the need for such items.

  • Receipt of trade-in items at Marui store
  • Trade-in clothing items and shoes being sorted and maintained at product center

Reuse at Special Charity Bazaars in the Tohoku Region

Shortly after the 2011 Great East Japan Earthquake, MARUI GROUP launched a clothing donation program to support the reconstruction of the damaged Tohoku region. We later transformed this initiative in May 2013, two years after the earthquake, evolving these activities, which had previously supplied clothing to support the lives of affected individuals, to support people's independence in order to contribute to reconstruction. To provide this new type of reconstruction support, we set up special charity bazaars that dealt in used items in the towns of Onagawa and Minamisanriku in Miyagi Prefecture. At these bazaars, we have clothing store owners and other individuals sell used items to give people living in the surrounding areas a chance to enjoy shopping and fashion.

  • Isatomae, Minamisanriku Town, Motoyoshi-gun, Miyagi Prefecture
    Trade-in items being resold at store in Hamare Utatsu shopping district
  • Onagawa Town, Oshika-gun, Miyagi Prefecture
    Store reselling trade-in items at Onagawa Machinaka Kouryuukan
  • Onagawa Town, Oshika-gun, Miyagi Prefecture
    Store reselling trade-in items at Onagawa Machinaka Kouryuukan
  • Onagawa Town, Oshika-gun, Miyagi Prefecture
    Used clothing items being resold

Waste Reduction from Preventing the Creation of Products that Go Unused

MARUI GROUP views product creation as the act of making products that match the physical characteristics of individual customers. We facilitate these efforts by creating products together with customers and asking them directly about their concerns and needs. Surveys are also used for this purpose. It was through a survey that we learned of how many shoes are thrown away because of comfort or size issues that become apparent after their purchase. MARUI GROUP sought to rectify this issue by improving the comfort of shoes and expanding the range of available sizes to cover all customer foot sizes. In this manner, we endeavor to reduce waste by proposing products that perfectly match customers' needs and thereby preventing the creation of products that go unused.

Previous Reuse Initiatives

Current Reduction Initiatives

This sustainability website is designed to accommodate people with color blindness.