Business Model Merging Retailing and Finance
MARUI GROUP was created in 1931 by Chuji Aoi. At that time, MARUI's business involved selling furniture through monthly installment payments. Monthly installment payments entail providing both products and credit, or, in other words, represent a business model that merges retailing and finance. This business model has continued to be passed down through the Group operations, guiding its business and evolving amid changes in the times and MARUI's products and stores.
MARUI GROUP's co-creation management entails incorporating the customer's perspective into all business processes and thereby working to co-create customer happiness with our partners. This approach, which is based on the founder's belief that creditability should be built together with customers, permeates our store development and product creation efforts in the Retailing business and our advancement of credit card services in the FinTech business, and will remain a central and ongoing part of our operations into the future. Since its founding, MARUI's Credit Card Services business has operated under the basic belief that creditability should be built together with customers.